They're an adventure. An experience. A memory. Each band corresponds to a specific location or type of Adventure.
First: Wear it on the "Black Logo" side when you first get it as a reminder for you to go and experience the location on the band.
Next: You make the trip and "Flip" your band over to the "White Logo" side as a reminder of the experience you had while there.
*order comes with one Flip Trip per purchase*